Work Examples

This video demonstrates how I conduct a standard real estate website CRO (Conversion Rate Optimization) analysis for a Texan real estate brokerage.

This video demonstrates how I conduct a basic CRO (Conversion Rate Optimization) analysis for a real estate brokerage in Maryland.

I built and scaled a digital marketing funnel for my own online real estate referral business.

Using SEO and Google Ads, I captured traffic and converted leads.

I pre-qualified the leads before referring them to local partners.

This strategy resulted in multiple seven-figure property sales over nine years.

The screenshot on the right side shows the two websites used: tierralinda.de, tierralinda-realestate.com. Both are offline or have a different owner today (you can still find them via https://web.archive.org/).

This was an adjacent project to the online real estate referral business above, aimed at generating additional leads focused on the precious woods investment and services market.

Here, the main digital marketing funnel was straightforward: a WordPress-based website with SEO content to generate organic traffic and an inquiry form.

With not much competition in this field (from a digital marketing perspective), this approach still resulted in successful lead generation.

The aim of this project was to simply build the initial marketing funnel, including building the website and writing the landing pages, without any scaling (e.g., running paid traffic or building organic traffic). The main traffic source was organic Google traffic.

For these funnels in various industries, such as the automobile, business opportunities, and e-commerce shopping industry, I ran Facebook campaigns to generate leads that were paid on a per-lead basis.

The main platform marketed for was Maxbounty, and the funnel consisted of FB Ads, a Bridge Page with a Quiz, and the trackable Affiliate Partner’s Opt-in form.

Since I ran campaigns in various unrelated industries, I built a website that hosted the different landing pages and quizzes.

Each industry and campaign required a different copywriting angle for the ad copy, ad creatives and landing pages.

For these projects, I built and scaled a digital marketing funnel with the aim of selling digital products for the platform Clickbank.

The paid traffic source I used here were Google Ads that were sent to a product-relevant editorial with affiliate links.

The products I sold were mainly in the prepper niche.

For this website (today yourpieceofparadise.de) offering agricultural and construction services and property investments, I built and scaled a funnel on a tiny advertising budget ($150/M).

The funnel consisted of the website I built and a free giveaway, to which I ran FB Ads.

On the backend, I built a drip campaign to move the generated leads to the bottom of the funnel.

I also wrote the sales copy for the emails.

This shorter project of 4–6 months resulted in one sold construction project contract.

This is still an ongoing digital marketing project for a client from Central America in real estate.

It comprises the full stack of digital marketing, including:

  • A digital marketing funnel analysis focusing on CRO (conversion rate optimization). Here, I identified over 80 conversion touchpoints with room for improvement. Some of these had an instant positive effect on lead conversion rates.
  • Digital marketing strategy development
  • Media buying with campaign setup and management (Meta Ads & Google Ads)
  • Tracking setup in Google Tag Manager, Meta Pixel, and GA4
  • Sales copywriting for landing pages and ads
  • Email marketing campaign setup and management, including sales copywriting for various nurturing emails
  • Cold direct outreach campaigns, including sales copywriting
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