Tobias Schnellbacher
Full-Stack Digital Marketer | Sales Copywriter | CRO & ROI Wizard
In digital marketing, too many business owners leave money on the table — and you may, too.
Besides money going down the drain, it’s frustrating and time-consuming, I know.
I experienced it firsthand while helping clients and working on my own businesses.
The reasons for that can be many:
❌ You may have started with the wrong digital marketing strategy in the first place
❌ You may have to work on your current offer strategy
❌ You may have failed to define your target audience correctly
❌ You may not track your digital marketing efforts accurately
❌ You may have overemphasized vanity metrics (e.g., likes, shares) instead of performance metrics (e.g., conversion rates, CAC)
❌ Your sales copy may need improvement
❌ You may use the wrong channels or content that doesn’t resonate with your target audience
There are many more possible reasons.
As a full-stack digital marketer, I can help you get the most bang for your “marketing buck.”
I see more than one small area of your funnel. Instead, I can approach it holistically from a business owner’s perspective to increase your ROI.
I’ve been in digital marketing for over 10 years, working for clients and my online businesses.
This hands-on experience means I can deliver results across the entire digital marketing spectrum:
✅ Digital marketing strategy building
✅ Digital marketing funnel CRO, analysis, building, and scaling
✅ Sales copywriting
✅ Content marketing
✅ SEO
✅ PPC advertising on social media (FB, IG, etc.) and search engines (Google, Bing, etc.)
✅ Social media marketing
✅ Email marketing
✅ Analytics and data analysis
✅ Web design and development (UX, CRO), also e-commerce development (Shopify)
✅ Mobile marketing
Over these 10 years in digital marketing, I also developed a specialty in content writing and sales or direct response copywriting.
It’s essential across all areas of digital marketing. Plus, it can significantly improve your conversion rates and ROI.
My results so far for clients and my own businesses?
💰For seven years, I ran an international online referral real estate agency. It served U.S., Canadian, and German clients in Costa Rica’s housing market. My digital marketing strategies using SEO and Google Ads generated a seven-figure sales volume.
💰Ran a CPA affiliate marketing business for a year across various e-commerce sectors, which taught me to quickly adapt strategies to target the right audiences through appropriate channels and effective sales copy.
💰Helped businesses put digital marketing strategies in place. For these businesses, I used organic and paid channels (Meta and Google Ads). This resulted in improved conversion rates and lower costs per lead.
💰 40% conversion rate on cold traffic for free course opt-in landing page
💰 Achieved 48.85% open rate and 7.89% click rate for email marketing autoresponder series (in real estate). This outperformed industry averages by 49% (opens) and 839% (clicks).
💰 Achieved a 1% conversion rate from cold traffic to sales for a long-form sales letter. It promotes a custom Google Apps script marketing tool.
💰 Generated multiple seven-figure property sales through compelling copywriting that drove effective lead capture.
💰 Ad Copy for Facebook and Google Ads that generated hundreds of leads across various industries
💰 280+ SEO-optimized articles (in English) in the real estate marketing space totaling 800,000+ words (pre-AI). This drove sustainable organic search visibility
💰 52 original articles (in English) in the self-improvement space generating consistent organic traffic. This resulted in many first-page Google rankings
💰 Produced 80+ articles for a German SEO agency. The topics: diverse security sub-niches (fire protection, workplace security, etc.)
💰 Wrote and published two Kindle eBooks in German about business and entrepreneurship
I’m trilingual (German/English/Spanish) with a native command of English.
Besides my work: I am a self-improvement, fitness, and health enthusiast and also enjoy cats, philosophical and mystical topics, chess, playing jazz piano, and Age of Empires.
So, if you are ready to grow your business with my help, I look forward to working with you and making it happen!
Cheers,
Tobias
What Came Before…
While digital marketing and online entrepreneurship have always been the main constants in my working life, my work story is all over the place.
I got a college degree in an interdisciplinary course of study in computer science, design, and marketing.
Before and while studying, I worked in different places, which earned me other types of degrees.
I worked…
- As a driver for people with special needs. I sometimes inhaled the medicinal weed that was smoked by one of the passengers, who also had multiple sclerosis.
- As a house painter. This earned me a degree in reading Boulevard magazines that covered essential topics about star gossip and one-dimensional politics (but often great copy).
- As a math private tuition teacher. I didn’t teach much math because my one student couldn’t focus for one minute straight. So for the first half hour, we played chess to get him in a focused state of mind.
- In a gym, mixing protein shakes and dealing with clients that often just came to drink protein shakes and coffee, but not to train.
- As a bartender and waiter in a Mexican restaurant and a club for electronic music. I earned a degree in “nonviolent communication” and managing narcissistic personality disorders.
- In trade fair construction. I learned by driving a large truck that you can’t find parking spaces easily in cities and can’t win red light contests anymore.
- For the software company SAP in the marketing department.
- In a graphic design agency, I learned that details matter a lot. Coffee cups had to be placed precisely at the same distance before meetings.
- As a freelancer, building websites. I learned firsthand the everlasting conflict between cool design and conversion rate optimization.
- As a Yoga teacher getting to know muscle soreness in body parts, I didn’t know they existed, and to never ever confuse obesity with pregnancy in students.
- As an author publishing Kindle books. I got some reps in for producing non-fiction writing but neglected the marketing (and copywriting) part. So I didn’t exactly land on the New York Times bestseller list, but only by a whisker (of course).
- As a PPC marketing (social and search) and copywriting freelancer for real estate development companies.