Tobias Schnellbacher
Full-Stack Digital Marketer | Sales Copywriter | CRO & ROI Wizard
Too many business owners leave money on the table regarding digital marketing—and you may, too.
Besides money going down the drain, it’s frustrating and time-consuming, I know.
I experienced it firsthand while helping clients and working on my own businesses.
The reasons for that can be many:
❌ You may have started with the wrong digital marketing strategy in the first place
❌ You may have to work on your current offer strategy
❌ You may have failed to define your target audience correctly
❌ You may not track your digital marketing efforts accurately
❌ You may have overemphasized vanity metrics (e.g., likes, shares) instead of performance metrics (e.g., conversion rates, CAC)
❌ Your sales copy may need improvement
❌ You may use the wrong channels or content that doesn’t resonate with your target audience
There are many more possible reasons.
However, the bottom line?
You may not have effectively and efficiently bridged an important gap yet.
Which one?
It’s the gap between your offer (your products and services) and those needing it.
All that leads to a subpar ROI (you leave money on the table).
As a full-stack digital marketer, I can help you get the most bang for your “marketing buck.”
I see not only one small area of your funnel but can approach it holistically from a business owner’s perspective to increase your ROI.
I’ve been in the digital marketing game for over 10 years, working for clients and my own online businesses.
This hands-on experience means I can deliver results across the entire digital marketing spectrum:
✅ Digital marketing strategy building
✅ Digital marketing funnel CRO, analysis, building, and scaling
✅ Sales copywriting
✅ Content marketing/ SEO
✅ PPC advertising on social media (FB, IG, etc.) and search engines (Google, Bing, etc.)
✅ Social media marketing
✅ Email marketing
✅ Web design and development (UX, CRO), also e-commerce development (Shopify)
✅ Mobile marketing
Over these 10 years in digital marketing, I also became hooked on sales copywriting.
It’s essential across all areas of digital marketing.
It can significantly improve your conversion rates and ROI.
I’m trilingual (German/English/Spanish) with a native command of English, and I’ve written a substantial amount of English SEO content—800,000 words worth, to be exact.
For seven years, I ran an international online referral real estate agency.
This agency served U.S., Canadian, and German seller and buyer clients, focused on the Costa Rican housing market.
For this agency, I applied digital marketing strategies using traffic channels such as SEO and PPC advertising (Google Ads).
This helped generate sales volume in the seven-figure range.
In the same industry, I helped and am helping other businesses to build and implement digital marketing strategies.
Depending on their situation, I used organic and paid channels (Meta Ads and Google Ads).
The results were better conversion rates and lower costs per lead.
Heck, I would even use carrier pigeons if it would mean a lower CAC (cost to acquire a customer).
I also ran a CPA affiliate marketing business for a year.
Here, I advertised for various industries, mostly in e-commerce (Nutra, health, automobile, etc.).
During that time, I had to learn one thing pretty quickly.
What thing?
To adapt digital strategies to target the right audiences with the right paid channels (e.g. Meta Ads, Google Ads, or SEO) and sales copy.
Today, I also run the website hackingrealestatemarketing.com.
It currently gets a cold traffic-to-email-opt-in conversion rate above 40%). I’m currently developing a marketing planning suite for this niche.
In addition to my work, I am a fitness and health enthusiast who enjoys cats, philosophical and mystical topics, chess, and Age of Empires.
Ready to increase the ROI of your digital marketing funnel or get your target audience clicking, engaging, and converting?
I look forward to teaming up with you and making it happen!
I also welcome collaborative work with agencies.
So, if you are ready to grow your business with my help, I look forward to working with you and making it happen!
Cheers,
Tobias
What Came Before…
While digital marketing and online entrepreneurship have always been the main constants in my working life, my work story is all over the place.
I got a college degree in an interdisciplinary course of study in computer science, design, and marketing.
Before and while studying, I worked in different places, which earned me other types of degrees.
I worked…
- As a driver for people with special needs. I sometimes inhaled the medicinal weed that was smoked by one of the passengers, who also had multiple sclerosis.
- As a house painter. This earned me a degree in reading Boulevard magazines that covered essential topics about star gossip and one-dimensional politics (but often great copy).
- As a math private tuition teacher. I didn’t teach much math because my one student couldn’t focus for one minute straight. So for the first half hour, we played chess to get him in a focused state of mind.
- In a gym, mixing protein shakes and dealing with clients that often just came to drink protein shakes and coffee, but not to train.
- As a bartender and waiter in a Mexican restaurant and a club for electronic music. I earned a degree in “nonviolent communication” and managing narcissistic personality disorders.
- In trade fair construction. I learned by driving a large truck that you can’t find parking spaces easily in cities and can’t win red light contests anymore.
- For the software company SAP in the marketing department.
- In a graphic design agency, I learned that details matter a lot. Coffee cups had to be placed precisely at the same distance before meetings.
- As a freelancer, building websites. I learned firsthand the everlasting conflict between cool design and conversion rate optimization.
- As a Yoga teacher getting to know muscle soreness in body parts, I didn’t know they existed, and to never ever confuse obesity with pregnancy in students.
- As an author publishing Kindle books. I got some reps in for producing non-fiction writing but neglected the marketing (and copywriting) part. So I didn’t exactly land on the New York Times bestseller list, but only by a whisker (of course).
- As a PPC marketing (social and search) and copywriting freelancer for real estate development companies.